Most of us take business cards for granted. They are there to provide basic information about us. If you have a non-native name, business card helps to get it across (wonder if I should add ‘pronounced as’ to my business card!). Basic contact information – telephone, email etc.
There are many companies that are trying hard to help move to electronic contact cards, with the first step of scanning 100s (sometimes 1000s) of business cards people have collected. Evernote is one that I have tried to organize my contacts, but was not worth the trouble. Nothing to do with the program itself, just that, luckily, my life is not that complicated to learn yet another new tool to organize it (yet!).
And then, here comes a guy who can really get a crowd!
More than saying that you need to spend $4 for a good card, he is saying – why is a Business card just a contact info! Shouldn’t it be your personal marketing material!
I am not sure about foiling, embossing, die-cutting, pop-ups, 6 color printing – but I do like the idea that the card should attempt to leave a positive impression about you – even if it is only for a day or a week.
Next time, you order your business card from VistaPrint or Kinkos– just pause a bit and see if you want an extra line in it that could turn it into a marketing material!
