Review of 10 email marketing systems

Great blog from "Paul, your uber geek"

http://blog.webdistortion.com/2009/02/16/10-stonking-email-marketing-systems-reviewed/

He has done a good review of some of the common email marketing solutions for SMB market and published a nice summary.

Here is my take on the companies Paul has covered in his list.

Campaign Monitor	Never heard of them before. In my brief review, found it more appealing for developers who can create their own HTML email outside and use this for sending and analyzing reporting (something that new SMBs getting into email take a long time to appreciate) Here is what the 'easiest email builder' from them looks like :-)
Signup.to	Like the way they split and guide users right from their home page - new to email or upgrading from other simple solutions. Claim to have simple email editor.
iContact	I have blogged about these folks in the past. I like their simple interface and nice enhancements to RSS feeds etc.
DotMailer	When I see SalesFore integration or any other CRM integration other than ACT or Outlook, I can tell that they are up market for the SOHO SBO market I typically cover in my blog. They do have a 'Lite' version (all the way to 'enterprise' version). " dotMailer Lite is for those with less than 500 contacts in their database, who want a very easy-to-use platform, and access to advanced ROI-boosting features as their business and their needs grow. "
Pure360	Never heard of these folks either. Though the home page is very welcoming for SBO/SOHO who are new to email marketing, couldn't find much details about their offerings. Looks like a email delivery system that youy install in your corporate office or add-on to existing system - beyond what I am interested.
MailChimp	My favorite, primarily because this blog you are reading is automatically mailed as email through MailChimps blog-to-email integration. If interested, read my earlier bog about using MailChimp to manage blog+email+facebook+twitter. One Click Blog+Email Marketing+Twitter+Facebook
ConstantContact	Most widely known email marketing system in US (probably because of the insane broadcast marketing they do). Have designer friends who help their SMB customers use ConstantContact to email. A bit difficult to customize templates, but they do come with many templates to get started. Still a bit advanced for SBOs starting with email marketing. Since the pricing is not that bad to start, one could start and over time learn and improve the art of effective emailing.
VerticalResponse	Have blogged about them earlier as well. Email & DirectMail together Main attraction is the combination of email and direct mail service.
MadMimi	Never heard of them before. Looks like a fat application and is not web based. Looks simple even though. Check if out if you are interested in standalone apps.

 

If you still not into email marketing.. please read my earlier blog "R U into Email Marketing - why not?"