Finally, one vendor offering all the three major marketing channels for SMb market.
Almost every SBO starts with a business card, then look for a friend (or dare to use GoDaddy on their own) to get a simple web site running. Then, once the business essentially start taking less of their 48hr per day routine, their ears open up to their friends and family members who had been tell them about using email to get to grow their business through their loyal customers.
Typically, three different vendors offered these three different channels. However, there is agrowing trend for a single vendor offering direct mail, email with landing pages.
VistaPrint is the latest big consumer vendor who jumped into this bandwagon by offering very limited, but essential email solution for SBOs wanting to try their hands at email.
http://www.vistaprint.com/emailmarketing
Their email solution seems to be primarily targeting eBlasts and not eNewsletter. In my opinio0n, eBlasts are easy to get going on a weekly basis. Their templates are also pretty good looking, unlike the standard email look and feel. Ulike ConstantContact whose HTMl template editor will require you to look for the geeky friend, VistaPrint, while very limited in feature, is way easier to get going.
No comments:
Post a Comment